Role: Director, DP, & Editor (End-to-End Production)
The Project: A social promo driving momentum for Varsity Jiu-Jitsu’s inaugural Summer Promotion while activating a product-exchange brand partnership with Spindrift. Goal of the Video was to capture happy summer vibe and show that martial arts is for everyone.
The Craft: Executed from initial concept to final export, the piece was designed to transcend standard social content. I cut the footage with a fast-paced, premium commercial reel aesthetic, anchoring the visual identity with a polished color grade that I am particularly proud of.